Which term describes the approach of moving from specific observations to general patterns?

The approach of moving from specific observations to general patterns is accurately described as inductive reasoning. Inductive reasoning involves collecting individual data points or observations and then analyzing them to identify broader generalizations or theories. This process is essential in research because it allows for the development of new hypotheses and theories based on empirical evidence rather than starting from a established theory or generalization.

In the context of communication research methods, this approach is often used when researchers observe specific interactions or behaviors and then extrapolate patterns or trends that might apply more universally. This method emphasizes the importance of detailed qualitative analysis and the accumulation of evidence that supports a broader conclusion. Inductive reasoning is valuable in creating new frameworks for understanding complex phenomena, often leading to innovative insights in the field of communication.