Which of the following is NOT a major aspect of the scientific enterprise?

In the context of the scientific enterprise, fundamental aspects include theory, data analysis, and data collection. These elements are essential for conducting research, developing hypotheses, testing them, and ultimately contributing to the body of knowledge.

Theory serves as the foundation upon which research is built, guiding the formation of hypotheses and aiding in the interpretation of results. Data collection is critical for gathering empirical evidence, which can then be used to support or refute theoretical propositions. Data analysis involves the systematic examination of the collected data to draw conclusions and make informed decisions based on the findings.

Marketing, while important in many fields and industries, does not directly pertain to the scientific process itself. It involves promoting and selling products or services, which is outside the core functions of scientific research. Therefore, it stands apart from the major components that define the scientific enterprise.