Which approach incorporates qualitative and quantitative methods in research?

The mixed-methods approach is defined by its integration of both qualitative and quantitative research methods. This approach allows researchers to collect and analyze diverse types of data to gain a more comprehensive understanding of a research problem. By using both qualitative data, such as interviews or open-ended surveys that provide depth and context, alongside quantitative data, like numerical statistics and measurable variables, researchers can triangulate their findings. This combination enhances the validity and reliability of the research, as it leverages the strengths of both methodological traditions.

In contrast, archival research typically focuses on existing data and documents without necessarily combining qualitative and quantitative elements. Descriptive statistics is a quantitative method that summarizes or describes data without addressing qualitative insights. Demographic analysis primarily revolves around collecting and analyzing data related to populations and their characteristics, often leaning more towards quantitative methods without the incorporation of qualitative perspectives. This distinction highlights the unique advantage of the mixed-methods approach in providing a richer, more nuanced understanding of complex research questions.