What level of measurement includes both nominal and ordinal scales?

The correct answer identifies that the level of measurement including both nominal and ordinal scales falls under qualitative measurement.

Qualitative measurement refers to data that can be categorized based on characteristics and qualities rather than numerical values. Nominal scales deal with categorical data without any intrinsic ranking or order, such as gender or race. Ordinal scales, on the other hand, involve ordered categories, such as rankings in a competition or survey responses that indicate degree of satisfaction.

Both scales are concerned with non-numeric attributes and allow researchers to capture information that isn't expressible through simple numbers alone. Thus, understanding these qualitative levels is crucial when analyzing data that encompasses both types of scales.