What is the primary objective of communication research?

The primary objective of communication research is to systematically investigate and analyze communication behaviors and processes. This involves employing various research methods to gather data, identify patterns, and draw conclusions about how people communicate in different contexts. The goal is to enhance understanding of the intricacies of communication, which can include verbal and non-verbal interactions, the influence of cultural differences, and the impact of communication mediums.

By focusing on systematic investigation and analysis, communication research provides a foundation for knowledge that can be applied to improve communication in various settings, whether that be in interpersonal relationships, organizational communication, or media studies. This approach helps researchers and practitioners identify effective communication practices and further the field of communication as a whole.