What characterizes a mixed-methods approach in research?

A mixed-methods approach in research is characterized by the integration of both qualitative and quantitative research methods. This approach allows researchers to capitalize on the strengths of both types of data collection and analysis, providing a more comprehensive understanding of a research question.

Qualitative methods, which focus on understanding the complexities of human behavior, experiences, and social phenomena, complement quantitative methods that emphasize statistical analysis and numerical data. By combining these approaches, researchers can gain richer insights, triangulate findings, and address research questions from multiple perspectives. For example, a study might quantitatively measure customer satisfaction through surveys while simultaneously using qualitative interviews to explore in-depth how customers perceive the service.

This blended methodology enhances the validity and reliability of research outcomes by providing a fuller picture than either method could achieve alone. Thus, the characteristics of a mixed-methods approach firmly rest on the combination of both qualitative and quantitative research techniques.